About Us

Countrywide Vision

To be the first choice multichannel supplier of quality products and services which make country life better.

Living and working within our local communities we appreciate not only the rural way of life but the needs of our customers.

Our products and services, offering consistent quality and value for money, span the Farming, Smallholder, Equestrian, Rural Business and Country Home sectors and are delivered through our Retail Stores, Direct Sales teams and On-Line.

From our Country Stores we sell a vast range of products including farming, equestrian, pet, country clothing and gardening products. Specialist advice is on hand for account customers from our experienced Sales and Advisory Teams who work together to provide knowledge and expertise, be it for livestock feeds and husbandry, arable, fuel, LPG, and amenity products. Our account customers also have a single point of contact to telephone our Customer Service Centre to place orders, to ask for advice and to make payments.

In all aspects of our business we aim to deliver a personal service, share our knowledge and expertise whilst looking to the latest products and innovations – to shape a future as vibrant as our 100 year heritage.

Our people are at the heart of Countrywide:

Through our people we aim to provide an exceptional service for our internal & external customers. To achieve this we have a set of values that we all work towards.

History of Countrywide

Our products and services span Farming, Smallholder, Equestrian, Rural Business and Country Home sectors. In all aspects of our business we aim to deliver a personal service, share our knowledge and expertise, whilst looking to the latest products and innovations. To shape a future as vibrant as our 100-year heritage.

The business has two key routes to market:

  • Retail Sales – Country Stores and online shopping
  • Direct Sales – field sales team of Feed, Energy, Turf & Amenity and Account Manager specialists.

Sales Team

The sales team operate in the field and comprise of Livestock Feed, Energy, Turf & Amenity and specialists who provide expert advice to the rural community to help them improve yields and increase profits.

Sales Specialists:-

Sales Managers

This team is dedicated to providing farming, equestrian and rural business Account Customers with technical knowledge and bulk prices for any product sold in our Countrystores. A specialist AMTRA qualified team with particular focus on advising and selling animal health products, dairy hygiene, fencing, gates and livestock housing equipment, harvesting consumables and Vermin Control products.

Energy

A dedicated team specialising in LP Gas, Tractor & Road Diesel and Heating Oil. The team offers advice and competitive pricing on a range of energy options and solutions for commercial and domestic customers.

Amenity

Amenity BASIS qualified this specialist team is dedicated to the care and maintenance of Amenity facilities from Golf courses to Sports grounds.

Sales - Products and Services

Countrywide provide a wide range of products and services for farmers, smallholders and rural businesses within the rural community.

Livestock Feed

Countrywide provide a wide range of feeds for all livestock. The own-brand ranges are formulated by our feed technical team using top quality ingredients to meet the varied requirements of the many different production systems in the UK. The range includes compounds, coarse mixes, blends and straights, milk powders, minerals, feed blocks and nutritional supplements. All feeds and supplements are fully traceable and quality assured.

Energy

Countrywide has been supplying the rural community with energy products since the early 1950s and today are committed to providing products at best value prices. Whether you live in town or in the country we can provide homes, farmers and businesses with a wide range of energy related products and services. The range comprises of fuel, bulk LPG and bottled gas.

Turf & Amenity

Countrywide supply the golf course and sports ground industry with a comprehensive specialist range of Fertilisers, Chemicals, Seeds, Top Dressings & Rootzones. The sales specialists have a vast range of experience and knowledge of the turf and amenity industry and are members of the BASIS professional register offering both technical and practical support.

Retail

The Retail business has a network of country stores and online shopping providing a comprehensive range of products, expert advice and personal service to customers in the rural community.

The country stores supply:

  • Key product areas of farming, equestrian, pet, country clothing and gardening products supported by a team of product managers.
  • The retail team provide a high level of customer service with each store employing specialists for key product categories:
    • Agricultural Specialists to provide in-store support and advice for our account customers.
    • Equestrian specialists to advise on feed, bedding and fit riding hats and body protectors.
    • Pet specialists to advise on pet nutrition and accessories.
    • AMTRA qualified employees able to sell animal health products.
  • Country stores are open 7 days a week offering free car parking, car loading service and selected stores feature garden centres and coffee shops.

Based at Defford, Worcestershire is the central warehouse and distribution team servicing the country store network with products and customer special orders.

Countrywide have acquired associated businesses to expand portfolio of products, services and advice offered to the rural community. These businesses include:

  • Dene Country Store, Liphook
  • West Country Feeds, Taunton
  • Town & Country Supplies, Exeter
  • Cornwall Farmers

Retail - Products & Services

Countrywide provide a wide range of products and services for Farming, Smallholder, Equestrian, Rural Business and Country Home customer groups.

Agriculture

Countrywide can help you look after your farm, smallholding and livestock with our wide range of feed and equipment. Whether you have sheep, cattle, pigs, poultry or goats we have a superb range of animal health, fencing, gates, bedding, livestock equipment, harvesting, vermin control and minerals.

Equestrian

Countrywide have a great range of equestrian clothing and equipment from riding hats, boots and jodhpurs to saddles, bridleware, and stable equipment we have the full range. Brands include Ariat, Kadence, Spillers, NAF, Dodson & Horrell, Champion and Woof Wear. Our services include rug cleaning, riding hat and body protectors.

Pet

At Countrywide you will find everything for working and domestic pets from pet food and bedding to grooming products and pet health. There is a great range for dogs, cats, wild birds and small animals from key brands like Pedigree, Hills, Beta, Burgess, Frontline, Whiskas, Iams and Countrywide own brand. Country stores have trained AMTRA qualified animal health specialists to advise and sell pet wormers.

Clothing & Footwear

Countrywide provide a fantastic range of clothing and footwear for ladies, men and children. Whether you are in the stable, out in the field, or taking a walk in the countryside the range of jackets, trousers, bodywarmers, sweatshirts, boots and wellingtons have a wide choice. Brands include Barbour, Hoggs, Joules, Toggi, Regatta, Dickies and Hunter.

Gardening

Countrywide offer a wide range of gardening products including composts, plants, machinery, furniture, BBQ's, gardening tools and accessories. A selection of country stores feature garden centres with experts to offer advice on growing and caring for your garden. From chainsaws to lawnmowers we can repair and service machinery through the Garden Machinery Service Centre.